Triumph has revealed an all-new triple powered middleweight sports bike for 2024. The Daytona 660 delivers thrilling sports performance, a dynamic ride and the highest quality, capability and specification in its class.
Triumph has revealed an all-new triple powered middleweight sports bike for 2024. The Daytona 660 delivers thrilling sports performance, a dynamic ride and the highest quality, capability and specification in its class.
A major step-up in performance, capability, and technology, to match its legendary triple powered character – this is the new definitive streetfighter.
660 cc
ENGINE
95
PS PEAK POWER
69
NM PEAK TORQUE
10000
MILES SERVICE
GAME ON
Offering the perfect blend of performance, agility, and pure exhilaration — the Daytona 660 is built to take on any road.
DAYTONA 660 KEY FEATURES
TRIPLE ADVANTAGE
The perfect combination of low-down torque, thrilling top-end and unrivalled character, the Daytona’s triple delivers 95PS at 11,250rpm with a hair-raising 12,650rpm redline. And with more than 80% of its 69Nm of peak torque available from just 3,125rpm when it comes to flexibility, the Daytona 660 is at the top of its game.
PERFECT BALANCE
With a dedicated sports frame, top quality Showa 41mm USD, big-piston front forks and a Showa rear suspension unit, the Daytona delivers an easy and agile ride. The rear suspension also features remote hydraulic preload adjustment for quick set-up adjustments.
COMFORT & CONTROL
With racy clip-on bars positioned above the top yoke and pegs placed for the optimum balance of comfort and cornering clearance, the Daytona 660’s natural riding position provides the perfect balance for confident and dynamic sports riding.
ALWAYS OPTIMISED
The Daytona 660’s ride-by-wire throttle delivers instant and precise response and allows for three riding modes; Sport, Road and Rain. These adjust throttle response, as well as ABS and Traction Control settings to ensure optimum power delivery, traction and the confidence to exploit the Daytona’s thrilling potential on every ride.
Triumph - Buying Your New Daytona 660 Just Got Easier
DAYTONA 660
Offer Ends 30/09/2025
Triumph - Ticket to Ride
DAYTONA 660
NOW AVAILABLE ON 4.9% APR REPRESENTATIVE, FREE TRIUMPH SHIFT ASSIST & £500 PERSONALISATION CONTRIBUTION
GAME ON
NOW AVAILABLE ON 4.9% APR REPRESENTATIVE, FREE TRIUMPH SHIFT ASSIST & £500 PERSONALISATION CONTRIBUTION
Responsive low-down torque, thrilling mid-range, and a searing top end with a hair-raising soundtrack – the Daytona’s signature triple delivers the best of all worlds.
Clean lines, intuitive agility and focused sports handling meet thrilling triple-powered performance to deliver pure exhilaration and now with free Triumph Shift Assist & £500 personalisation contribution.
Representative example Daytona 660 in Snowdonia White / Sapphire Black
36 Monthly Payments £85.00
Duration of Agreement 37 months
Cash Price £8,595.00
Customer deposit £1,815.50
Annual mileage 4,000 miles
Total Amount Payable £9,435.00
Optional Final Payment £4,560.00
Amount of Credit £6,779.50
Interest Charges £840.50
Excess Mileage Charge per mile 14.90 p
Fixed Rate of Interest 2.52 % p.a.
Representative 4.90 % APR
TERMS AND CONDITIONS
£500 personalisation contribution and free Triumph Shift Assist can be used in addition to current offers, and is conditional on purchasing and registering a Triumph new model year Daytona 660, excluding special or limited editions, by 30.09.2025
With all offers, no cash, alternative accessories, goods or services are available.
Finance subject to status. Retail sales only. Subject to availability at participating dealers on motorcycles registered between 01.07.25 and 30.09.25. Ts&Cs Apply. 18+. 7.9% APR available with a 10% min. deposit. Guarantee may be required. Santander Consumer Finance, RH1 1SR. At the end of the PCP agreement there are three options: (1) Pay the optional final payment to own the motorcycle, (2) Return the motorcycle or (3) Part exchange the motorcycle where equity is available. Further charges may be made subject to condition or mileage of the motorcycle. Figures are correct at the time of print and may be subject to change. Triumph UK reserve the right to change offers at any time without notice and are subject to Availability.
Finance is provided by Santander Consumer (UK) PLC trading as Triumph Tristar. We, Triumph Motorcycles are acting as a credit broker and will introduce you to a number of dealers, who also act as credit brokers. They are not providing you with financial advice and should not be considered impartial. The offer you are seeing is only provided by Triumph Tristar but there may be alternative financial products available. If you choose to proceed with an application for finance with Triumph Tristar, the dealer, acting as a credit broker, will receive a commission from Triumph Tristar. The amount and nature of the commission payable by Triumph Tristar to the dealer will be disclosed to you before you enter into your agreement. We, Triumph Motorcycles will not receive a commission for introducing you to the dealer.
This is your opportunity as a new rider to join the Triumph family and get started on your motorcycling journey.
Triumph’s Ticket to Ride initiative offers riders who have passed their motorcycle test within the last 12 months to claim up to £500 contribution towards the purchase of selected new Triumphs.
Once you have presented your qualifying pass certificate to a dealer staff member, you will receive either:
£500 contribution on: Tiger Sport 800, Tiger Sport 660, Street Triple 765 R, Trident 660, Daytona 660, Speed Twin 900, Bonneville T100 & Scrambler 900.
£250 contribution on: Speed 400 & Scrambler 400 X.
The Ticket to Ride campaign is available at Shirlaws.
What is the Ticket to Ride initiative?
Ticket to Ride initiative offers riders who have passed their motorcycle test within the last 12 months to claim up to £500 contribution towards the purchase of selected new Triumphs:
£500 contribution on: Tiger Sport 800, Tiger Sport 660, Street Triple 765 R, Trident 660, Daytona 660, Speed Twin 900, Bonneville T100 & Scrambler 900.
£250 contribution on: Speed 400 & Scrambler 400 X.
Who is eligible for Ticket to Ride?
Any rider who has passed their motorcycle test within the past 12 months is eligible for the Ticket to Ride offer.
How to claim my contribution?
To claim your contribution, simply visit Shirlaws and present your motorcycle test pass certificate. The dealer will then deduct the contribution from the purchase price of your new qualifying Triumph.
Shirlaws Limited is a trading style of Shirlaws Limited who is acting as a credit broker and not a lender.
Credit is subject to status and is only available to UK residents aged 18 +. Only available through
Triumph TriStar, a trading style of Black Horse Ltd, St William House, Tresillian Terrace, Cardiff CF10 5BH.
With TriStar Personal Contract Purchase (PCP) you have the option after you have paid all of the regular
monthly repayments to: (1) Return the motorcycle and not pay the Optional Final Repayment. In this example
if the motorcycle has exceeded 12,333 miles, a charge of 7.2p (including VAT at 20%) will apply per excess
mile. If the motorcycle is in good condition (fair wear and tear accepted) and has not exceeded 12,333 miles
you will have nothing further to pay. (2) Pay the Optional Final Repayment to own the motorcycle or (3) Part
exchange the motorcycle subject to settlement of your existing finance agreement; new finance agreements are
subject to status. (4) Offer ends: 30.09.2024. Figures are correct at the time of print and may be subject
to change.
In order to reserve this Triumph DAYTONA 660, you can place a fully refundable deposit of £99. Simply click on the button below to proceed via a secure, one-time and fully refundable payment of £99.
Once your deposit has been placed one of our sales team will then contact you to confirm the reservation, discuss financing, any part-exchange and organise the collection/delivery dates.
Shirlaws Ltd is registered in Scotland under company number: SC134694. Registered Office Address: Ker-An House Wellington Circle, Altens, Aberdeen, United Kingdom, AB12 3JG.
Shirlaws Ltd (FRN – 428451) is an Appointed Representative of The Compliance Guys Ltd which is authorised and regulated by the Financial Conduct Authority (FRN – 941360).We act as a credit broker not a lender. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. (Written Quotation available upon request.) Whichever lender we introduce you to, we will typically receive commission from them (either a fixed fee or a fixed percentage of the amount you borrow) and this may or may not affect the total amount repayable. The lender will disclose this information before you enter into an agreement which only occurs with your express consent. The lenders we work with could pay commission at different rates and you will be notified of the amount we are paid before completion. All finance is subject to status and income. Terms and conditions apply. Applicants must be 18 years or over. We are only able to offer finance products from these providers. As we are a credit broker and have a commercial relationship with the lender, the introduction we make is not impartial, but we will make introductions in line with your needs, subject to your circumstances.
Shirlaws Ltd are registered with the Information Commissioner's Office under registration number: Z4855244.